Project Overview:

Enmaven was created to support teachers with effective, high quality and engaging teaching material. My role in this project was to understand target groups by research, design the entire process of getting to know the brand and process of buying products, design of the the website (through UX and UI design), create content on the website (copy) and plan communication strategy of a brand (such as: mission, vision, values, tone of voice, rand personality etc)

ENmaven is a company for English teachers and English schools all over the world working with children in preschool and early school age. The main target group are teachers working in the private sector who care about quality of material and at the same time want to have ready material therefore reducing the preparation time for daily lessons.

Problem Statement:

Teachers wants to have the best quality of their lessons and at the same time not spend their own free time on a time-consuming searching process for valuable materials.

Challenges:

1. A platform that enables teachers to buy prepared material for children in different age rages.
2. A platform that enables teacher to buy all kinds of material needed to conduct valuable lessons such as: teachers worksheet, student worksheet, flashcards and more
3. Easy to use platform for teachers all over the word including those who are not tech savvy
4. A well thought-out brand communication strategy that responds to the hidden needs and problems of the target group

Design Process:

Used the Design Thinking approach for solving this problem. To practice design thinking I followed the below process.